Granted it takes up a lot of space in their building, but it doesn't slow down the crowds. They have their Niles Haunted House itself has eight different intros, I believe, it has like six or seven points where they changed direction, where you can go to the left of the right. So, this past year our haunt was actually closed with part of the move, so me and my team actually went and traveled over 20 different attractions throughout the Midwest, and a place that I saw that balanced throughput and experience really well was Niles Scream Park in Niles Michigan. We'll probably play with it again in the future, but what we found for ourselves is, dynamic pricing worked better based on time of month rather than day of the week, at least for us. We didn't really see much of a change, and I think that's obviously different by market, and by the size of your attraction. We actually tried dynamic pricing from our first year, we did it our second and third, and then our last year, we actually abandoned it completely. Philip: Can't dynamic pricing accomplish something like that?īen: I think it does, dynamic pricing does to a point. So, our guests start to learn, "Hey, if I want to, come and get the best experience possible, I'm not going to come those last two weeks of October." Maybe you have two modes of your show, right? Having a show that is for every other weekend in October, except for the last two. Philip: Speaking of operations and logistics, what is something that is "common knowledge" in the industry regarding operations or logistics that you think is completely wrong?īen: So, one of the things I look at is there's a balance of guest experience and throughput. So, I'm also able to bring that into the haunted attraction industry and space, because that's what I do as a living so that I can still have the haunted house and continue to grow that. Then, on top of that, I think my background outside, where I work for Amazon, I'm a Senior Regional Manager for Amazon, and most of my time is spent with operations management so, the management of people, the management of flow. Recently having to figure out everything from design, to story, to marketing, all from scratch is something I think that is unique to my experience that I'm happy to share with others.
13th hour haunted house photos pro#
I think I'm an example of a recently launched pro attraction that has a background in doing the home haunt, but also having to figure it all out. That's what we've heard so far, but what would you say is the biggest thing you're bringing to the board?īen: So, I think when you look at the HAA itself, right, we want to represent all levels of haunters. It sounds like, of course, you have your background in home haunting, you have your background and going from home to pro, and of course, you have experience working in outdoor environments, of course.
Philip: Let's talk a little bit, now, about what you can offer to the members as a board member, what kind of expertise that you bring to the table. So, they're all themed, and they're all in front of a big facade that kind of sets the tone for that haunt.
We do a lot of, I guess you call them shows, where the actor again is talking, but there's also lighting, sound, other things that go, with it prior to you leaving the room, and we don't want that to be interrupted.
Philip: And are they set up as a, go from one to the other linear, or is there like a midway where they can go between them?īen: So, we are linear, but we do have small breaks in between, and we do that for, honestly, just crowd control.
13th hour haunted house photos movie#
Which creates this, you think of a horror movie, right? The whole horror movie is building up to this big reveal, we kind of follow that same logic of following along with the story to figure out what's going to happen next. So, everything's weaved together, the story, what you hear as you go through, it's all the same message. So, something you find out in The Cathedral Of Souls isn't really resolved until you exit the Mine. So, each of the attractions, while they are separate, are all kinds of chapters of the same story we like to say. So, we had the Cathedral Of Souls, which was a church theme, we had Reverse Hollow, which was kind of a mix of a graveyard and just kind of classic Halloween with pumpkins, and then we had Mine Number 13, which was the finale attraction, and that was the culmination. So, you would arrive at the site, you'd wait in line, obviously, and we had three different attractions. Our old location was a hundred percent outside, the entire attraction, queue line, everything was open air. We actually are in the process of moving to a new location. Ben: So, in 2017 we opened for our first season here in Indianapolis, and I revived the 13th hour back from Connecticut.
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